Erik Madsen has spent over 30 years helping thousands of small business owners gain the clarity,
confidence, and capability to grow their businesses and build better lives. From coaching
hundreds of entrepreneurial businesses at Melaleuca, to serving as COO and CEO of a healthcare
technology company he co-founded and grew 300% before a successful exit, to working with 50+
leadership teams as a Certified EOS Implementer, Erik has been in the trenches with business
owners at every stage.
That experience revealed a critical gap: business owners set ambitious growth goals but lack the
strategic frameworks and tools to execute. In 2025, Erik founded Crescita Innovations to bridge
that gap — combining proven growth strategies with AI to give business owners the same
strategic capabilities as companies 10x their size. CI’s pilot clients have seen results like
generating more revenue in 15 days from a single strategy than the previous two months
combined.
Erik holds a Bachelor’s degree in Business Management and an MBA. He lives in Eastern Idaho
with his wife Debbie and their six children.